Press Release: ReFUEL4 Welcomes Ithamar Sorek As Board Member and Head of Americas

ReFUEL4’s global roll out accelerates with Ithamar Sorek taking on dual roles as Board Member as well as spearheading market entry in the Americas.


“Ithamar is a seasoned executive and dynamic team leader, with international experience in start ups, sales management, new business development and operational management in North America and the rest of the world. He has earned a reputation for building strong, long lasting relationships with large networks and individuals across the globe. He is a great guy and we look forward to working with him closely,” said Kazuhiro Takiguchi, co-founder, ReFUEL4.


Starting his career with Bank of America/Merrill Lynch, he continued into technology, with impactful tenures in Wildfire, Google, and Glow Digital Media.


Ithamar will focus on building ReFUEL4’s base of direct response clients, brand and agency networks. He is based in San Francisco.



Winner of Facebook’s Innovation Spotlight Award for Creativity, ReFUEL4 is the world’s leading data-driven creative platform. We deliver ad designs from 10,000 global creators backed by AI technology capable of predicting ad performance and fatigue. We own the world’s only automatic creative refresh platform that supports scalable production, intelligent selection, auto-swapping and auto-refresh of creatives for campaign optimization. Find out how we can ReFUEL your next Facebook or Instagram campaign.


Andre Malan

South African living in Singapore - husband, dad, fixer of all things digital. Fan of anything outdoors, thrillseeking and barbecue-related. :)