3 Seconds … And Still Here? Creating Effective Video Ads
Creatively, there’s no particular rule to obey when creating effective video ads but here are a few tips that I personally find work.
Striking visuals in the first 3 seconds of the video using engaging visuals and/or music .
Quick transitions that engage the viewers.
Keep video to between 15 to 30 seconds.
Text should be readable on mobile devices.
Download the Creating Effective Videos Cheatsheet below.