creating effective mobile video ads

3 Seconds … And Still Here? Creating Effective Video Ads

Creatively, there’s no particular rule to obey when creating effective video ads but here are a few tips that I personally find work.


    • Striking visuals in the first 3 seconds of the video using engaging visuals and/or music .

    • Quick transitions that engage the viewers.

    • Keep video to between 15 to 30 seconds.

    • Text should be readable on mobile devices.

    • Constantly engage.


Download the Creating Effective Videos Cheatsheet below.



Jeffrey Valerio

Graphic designer based in the Philippines who loves taking pictures, watching movies and eating burgers.