5 Facebook Marketing Strategies to Use for a Jolly Holiday Season
The leaves are changing their hues, which can only mean one thing – the holidays are just around the corner and people are starting to gear up for the hectic shopping season. If you run a retail business and want to ensure you maximize your business this holiday season, be sure to harness the power of online marketing, especially Facebook marketing.
People are turning to the Internet more than ever to make their holiday gift purchases. According to a report by Statista, Americans spent more than $56 billion dollars doing online shopping during the 2015 holiday season, and online sales during the holidays grew by nine percent from 2014 to 2015.
To appeal to customers doing their holiday shopping online, it makes sense to focus some of your holiday season marketing efforts on Facebook ads. After all, Facebook now has 1.71 billion active users, and the social networking giant is now the source of more than 25 percent of all social business referrals.
If you’re planning to run holiday season Facebook marketing campaigns, the following list can help. It contains five best practices that can assist in ensuring your marketing efforts help you achieve your desired results.
1. Swap Out Your Ads – Often
You may come up with an excellent online ad for your product, but if people see it too often, it will start to lose its effectiveness. According to our research, ad fatigue can start setting in as early as three days after a campaign launches. This means that you should plan to swap out your ads often. A regular creative refresh will ensure that people don’t get sick of seeing your ads and helps you maintain optimal campaign performance.
2. Appeal to Emotions
When you’re creating holiday season Facebook marketing campaigns, make sure you appeal to people’s emotions. This is often an extra sentimental time of the year and you can get people into the holiday spirit by creating ads that make consumers think of their loved ones. Studies by experts at the University of Pennsylvania show that online content that evokes emotion is much more likely to go viral than content that does not.
3. Include Special Offers
When you design your holiday season Facebook ads, include special sales with short life spans. This compels consumers to make a purchase immediately or within a short amount of time. Offering deals to customers also helps build loyalty and encourages them to choose your brand over a competitor.
4. Brand Your Page Accordingly
If your Facebook marketing includes running paid ads, make sure your Facebook page itself is in the holiday spirit as well. Consider sprucing up your header, profile picture and more to create a holiday vibe; that way, if people visit your Facebook page after seeing an ad, your brand will appear cohesive across all platforms.
5. Pay Attention to Special Spending Days
Throughout the holiday season, people shop and spend money. But there are days when a significantly larger number of people are shopping — Black Friday, Cyber Monday and more. Keep these in mind when planning your Facebook marketing campaign themes, special offers and ad creatives.