Digital marketing is an essential undertaking for any company that wants to take advantage of the power of the web – especially around Father’s Day. In fact, digital marketing spend is at an all time high, and marketing experts predict that it’s going to continue to grow (at least 12.9% over the next year).
Father’s Day marketing is important. Studies show that 76% of Americans celebrate the holiday and that 12.5 billion dollars are spent each year on gifts.
Father’s Day is rapidly approaching this year and you can take advantage of the holiday to help promote sales. By creating your own Father’s Day marketing campaigns, you can drive conversions and boost exposure for your brand.
Use Optimized, Seasonal Landing Pages
Landing pages are parts of a company’s website that are specifically crafted to encourage an internet user to take action. They often only have one function (such as enticing a user to make a purchase or collecting an email address) and they sometimes don’t even link to any other part of a company’s site in order to minimize distractions.
If you want to encourage people to visit your site for Father’s Day, create a seasonal landing page that is optimized for Father’s Day-related keywords. On that landing page, you can offer special holiday-related deals, or include items that are particularly pertinent for people looking for Father’s Day gifts.
Consider making your landing pages optimized for mobile. While 75% of people are using mobile to browse the web now, only 50% of landing pages are optimized for it.
Take Advantage of Email Marketing
Use the power of your email list to drive business growth during the Father’s Day season. Studies show that 82% of both B2B and B2C companies use email marketing and that for every $1 you spend on marketing emails, you can expect $38 in return on the average.
Create a marketing email that includes information about Father’s Day and how your products or services relate. Then, blast that email out to your list to encourage sales. In the email, you may include products that are great gift ideas for fathers.
Alternatively, you may offer discounted services that people can use to help with gift creation (e.g., graphic design technology to make their own card).
You should also consider personalizing your Father’s Day-related emails. Studies show the open rate for personalized emails is 5.7% higher than those that don’t use personalization.
Use the Power of Social Media
Leading up to Father’s Day, harness the power of social media to run a contest. Create a hashtag, then tell people to post pictures of their fathers with captions explaining why they are the best father in the world. Explain that the day before Father’s Day, you will pick a winner – and that winner’s father will receive a special promotion (a discount on services, a free meal, a product and so on).
Social media contests are powerful. In fact, the average number of followers for a brand that uses contests on social media networks for promotion is 17,500.
Maximize Your ROI Using AI
AI and its related technologies are fast playing essential roles in online advertising. For your Father’s Day marketing campaigns, consider utilizing AI to help you maximize your ROI.
Machine learning technology has enabled advertisers to employ predictive analytics to their campaign planning. This allows you to make smarter and less subjective decisions when it comes to deciding the different elements of your Father’s Day marketing campaigns.
Our new AI-supported Creative Optimal Rate (COR) methodology allows our platform users to easily monitor their online ad creatives’ performance. It translates the 3 main aspects of creative performance – volume, quality and refresh – into actionable insights to help advertisers take the right actions to ensure their campaigns run at peak rates in real time.
If you want to boost the returns of your digital marketing efforts, consider tailoring your tactics to a holiday season. Since Father’s Day is just around the corner, it’s a great chance to improve the way you’re promoting yourself on the web. By using several digital marketing tactics, you can bring in new business and help people give awesome holiday gifts to their dads.